East Coast Roast is their signature blend of medium-roasted, Fair Trade Organic Coffee. Pure, aromatic and fruity, it is the ideal medium roast: excellent depth of flavor, perfect for all taste palates. Jumping Bean Coffee uses an advanced ECO2Roast process, producing 85% less CO2 than other roasters. If all coffee roasters did the same, it would be like taking approximately 180 million cars off the road annually. Fair Trade Organic ECO2 Roasted Whole Bean Imported and Made in Canada